Cherry Bake Co. is in the early stages of building a cookie brand focused on developing a variety of flavors. Despite having only two Instagram posts, Amelia has already received requests to purchase her cookies, creating an opportunity to build early awareness and demand.

The brand lacked a defined identity, including a logo, visual direction, brand voice, and social media strategy. Amelia planned to begin with local markets and grow her social presence before launching a website and online ordering system.

My role was to establish Cherry Bake Co.’s foundational brand and social media strategy, creating a recognizable identity that would help build awareness, grow an audience, and generate demand both online and at local markets.

Brand Identity Development

• Created a cohesive visual identity, including logo, typography, color palette, and imagery direction.

• Defined a playful, approachable brand voice that reflects the personality of Cherry Bake Co.

Social Media Strategy

• Developed a content direction focused on showcasing products, flavors, and the brand story.

• Created a consistent visual style to build recognition across Instagram and future marketing channels.

Content & Copy

• Developed messaging and copy guidance to help Amelia communicate the brand clearly and consistently.

• Established photography and graphic direction for a more polished social presence.

Market & Audience Growth

• Created a strategy to build awareness through Instagram and local markets.

• Build recognition and demand ahead of the brand’s future website, ordering, and delivery launch.