Gusti

Meet Gusti, the bubbly rosé & white from France

Founded in 2020 by three associates in Provence, France, Gusti was created with the mission of reshaping how wine is experienced. The brand began with a sparkling rosé in a 250ml bottle—an approachable, modern format designed to break traditional wine codes while still delivering the quality and sophistication of a premium product.

What started as a fresh take on rosé has since grown into an expanding portfolio, including the launch of Gusti White, a sparkling white wine. Gusti’s vision remains clear: to make high-end wine accessible, playful, and suited to today’s lifestyles.

From its origins in Provence, the brand has expanded internationally and is now available in Florida. With steady growth since its founding, Gusti continues to evolve—bringing a modern perspective to wine culture while staying true to its roots.

Campaign

Gusti required a complete brand identity and market strategy, including logo design, brand guidelines, website creation, social media platforms, and marketing assets such as photography, videography, press reports, and in-market materials. Market research was needed to be conducted to define the target audience and shape messaging.
As the company grew, efforts for sales and distribution expansion was needed, particularly in Northeast Florida, with continued focus on building visibility in hospitality and retail channels.
- Brand Development
  - Build a cohesive and recognizable identity, including logo, typography, and color palette.
  - Establish a digital presence through a website and social media platforms.
- Market Positioning
  - Differentiate Gusti by introducing wine in a modern, premium 250ml bottle.
  - Position the brand as both approachable and high-end.
- Marketing & Creative
  - Develop photography, videography, and print assets for both digital and in-market use.
  - Produce PR materials to generate awareness and credibility.
- Consumer Engagement
  - Define and connect with target audiences.
  - Foster brand loyalty through storytelling and community-driven content.
- Sales Growth
  - Expand distribution in Florida
  - Increase brand visibility in hospitality and retail channels.
- Brand Identity
  - A complete brand guideline was created, including typography, logo, slogan, and color palette.
  - Established a cohesive identity across all touchpoints, strengthening brand recognition.
- Social Media Presence
  - Successfully launched platforms on Instagram, Pinterest, TikTok, Spotify, and Twitter.
  - Grew Instagram from 0 → 1,622 followers within the first year (100% organic growth from zero).
  - Generated 41K engagements (avg. +25% engagement rate per post compared to industry benchmarks).
  - Drove 11K profile visits in the first year (+1,000% increase from launch month).
- Sales Growth
  - Expanded from 0 → 150+ clients in Northeast Florida (150+ accounts gained in the first year).
  - Secured key partnerships with Total Wine, Disney, chain restaurants, independent bars, mom-and-pop shops, and event venues.
  - Year-over-year sales growth in Florida market exceeded 300%+, fueled by organic customer acquisition and strategic partnerships.
- Market Insights
  - Conducted samplings at restaurants, bars, and Total Wine to build visibility and capture consumer feedback.
  - Identified women ages 26–50 as the core consumer base (highest repeat purchase and engagement rates).
  - Younger demographics were price-sensitive, while male consumers often perceived the branding as feminine and purchased primarily through female buyers.
  - These insights informed refined positioning and targeted marketing strategies.

Brand Strategy

Visual Identity

Design Strategy

The Gusti label evolved through thoughtful design and extensive color research to align with the rosé inside the bottle. Originally featuring two pink hues to represent the light-to-dark spectrum of the wine, the design was refined to a single salmon color that provided better contrast and legibility while complementing the rosé itself. The capsule was crafted to match the label and featured a crown emblem to reinforce brand identity. Personalized labels were also created for specific clients or locations, such as Bermuda, giving the product a tailored, unique presence in different markets. The same approach—careful color selection, capsule design, and brand alignment—was applied when creating the white wine label, ensuring consistency across the product line.

Label Design Process

Pack Design Process

For the Gusti 24-pack, the label color was adjusted to a brighter, higher-saturation version of the signature salmon to ensure visibility and brand recognition, the same approach applied to the white wine case. Additional brand elements—including the logo, QR code, and bottle shape information—were incorporated to guide consumers toward the brand and enhance engagement, while keeping the design cohesive with the overall brand identity.

In response to consumer demand from retail stores, a 4-pack was created to make Gusti more accessible for take-home purchases. The design maintained the same signature salmon hue as the label and kept branding consistent across the packaging, reinforcing brand recognition and building awareness each time the product was displayed or carried by customers.

The Gusti lollipop sticker was designed to add an elevated, playful moment to the bottle-opening experience, similar to the ritual of opening champagne. These stickers could also be personalized for accounts seeking a unique, branded touch, allowing each bottle to feel tailored and special for consumers.

Also for fun, we personally branded our French delivery van!

Merchandise Design

A variety of Gusti-branded merchandise was designed to extend the brand experience beyond the bottle. This included keychains, t-shirts (updated every other year to reflect seasonal or campaign changes), stickers, embroidered hats, and plastic wine glasses designed for poolside enjoyment. Each item was carefully designed to maintain brand consistency, using signature colors, logos, and playful design elements to reinforce recognition and create a cohesive, lifestyle-driven brand identity.

Event Design

Gusti’s event designs were created to be versatile, functional, and visually aligned with the brand’s playful identity. This included lounge chairs that could be used on ski slopes or at beach events, a branded bar table, and a flag attached to a backpack for mobile brand visibility—whether walking through crowds or skiing down slopes. Additional elements included ice buckets for bars and a tent backdrop for larger events, all designed to maintain brand consistency while enhancing the overall experiential presence of Gusti at every activation.