Monalilianna, initially positioned itself as a farm-to-table catering and event service. As the business vision evolved, Manon sought to rebrand Monalilianna into a subscription-based meal delivery service dedicated to supporting mothers through preconception, pregnancy, and postpartum.

The brand lacked a defined identity and digital presence - there was no logo, typography system, color palette, brand voice, or social media direction. Additionally, Monalilianna’s social media visibility was minimal, limiting its ability to attract, engage, and retain its target audience.

My role was to establish a complete brand strategy and social media strategy to reposition Monalilianna, create a compelling identity, and foster a community around nourishment and motherhood.

• Brand Identity Development

  • Design a cohesive visual system, including logo, typography, and color palette.

  • Define a brand tone and voice aligned with warmth, nourishment, and support.

• Repositioning Strategy

  • Transition the brand from event catering to a subscription-based meal delivery service for moms.

  • Clarify service offerings: bi-weekly and monthly nutritious meal deliveries.

• Social Media Strategy

  • Develop a content plan that educates, inspires, and engages the target audience.

  • Establish consistent posting schedules and creative direction.

• Community Building

  • Position Monalilianna as more than a service provider—create a supportive online space for moms.

  • Drive awareness and trust through storytelling and customer-focused content.

• Growth & Awareness

  • Increase social media presence and engagement.

  • Build brand recognition within the local Austin market and broader online community.

• Brand Identity & Assets

  • Developed a cohesive brand system, including logo, typography, and color palette.

  • Established a consistent brand tone of warmth, nourishment, and support.

  • Designed product labels and menus for meal deliveries.

• Market Positioning

  • Identified and engaged Monalilianna’s target audience: mothers in preconception, pregnancy, and postpartum.

  • Secured influencer support, with local creators ordering and sharing her meals on social media.

• Social Media Growth (All Organic)

  • Followers grew from 670 → 1,788 (+167% growth).

  • Reach increased from 1,476 → 2.8K–6K (+90% to +306% growth).

  • Profile visits rose from 931 → 1,800 (+93% growth).

  • Post reach expanded from 2.1K → 5.8K–10K (+176% to +376% growth).

  • Average video views grew to 16.3K (a significant increase from under 2K previously, +700%+ growth).

• Business Impact

  • Successfully launched bi-weekly and monthly meal subscriptions.

  • Increased brand awareness and built an engaged, supportive community.